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Kevin Denim was born in 2017 with a simple commitment: to support the search for cancer cures. That's why our exclusive, UK-made luxury collections do more than make you look great. 50% of our profits help fund the most inspirational cancer research organisations and doctors.


With more investment into research, we hope to see big improvements over the next 20 years in diagnosing the disease earlier and improving and developing treatments. Unfortunately any one of us could be affected by cancer and we're committed to help the fight for a brighter future when all cancers can be cured.





The story of Kevin Denim is very much the story of founder Kyla O’Donnell's experiences with cancer.


In 1984, her physically fit and healthy father, Kevin, was diagnosed with a brain tumour. He had several courses of chemotherapy and multiple surgeries but after fighting courageously for two years he sadly passed away in 1986 aged just 36. Kyla was 13.


Then, in 2015, Kyla had her own cancer scare after finding a lump in one of her breasts. Given the family history she went to see a specialist. Thankfully, Kyla was lucky and the results were clear. Not everyone is lucky enough to be given that second chance. 


The experience inspired Kyla to create Kevin Denim as a tribute to her father who loved fashion, particularly jeans which he would wear everyday. "I remember him buying my first pair when I was 10. It meant a lot."


30 years on from Kevin's passing there is still no cure for cancer. "This is my way of helping to do something about that," says Kyla. "If my father had survived he would have gone on to raise money for Cancer Research, and because he never got the chance to do that I am doing this on his behalf and dedicating it to his memory." 


By raising money from the sale of our exclusive collections we support Worldwide Cancer Reasearch. See Kevin's Tribute page to see how much we have raised so far. 


We firmly believe that together with your help, the cure could be in the jeans.

Kyla O'Donnell, founder of Kevin Denim
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